Earlier this month, iPRO, a brand leader in flavoured healthy hydration, partnered with Reading Parkrun which is held at Thames Valley Park every Saturday!
The iPro team engaged with participants to highlight the importance of hydration – particularly during the dry, scorching summer weather when they’re at most risk of dehydration.
Following iPRO’s visit, David Hodgkinson, Co-Event Director commented:
“It was great to have iPRO Hydrate visit us at Reading and everyone really enjoyed trying out the different flavours. So unsurprisingly all our usual post run conversations seemed to be focussed on sharing hydration tips and strategies this week. A big thank you to iPRO for supporting parkrun.”
iPRO’s Global Partnerships Manager, Lucy Darrall, who attended the parkrun added:
“The volunteers and parkrunners at Reading parkrun were all extremely welcoming and excited to have iPRO there. It was great to discuss the benefits of iPRO Hydrate with parkrunners and discuss the importance of hydration both after activity and day to day. Thank you to the team for having us!”
